Advanced Typography | Task2:KEY ARTWORK AND COLLATERAL
13.05.2024 - 10.06.2024 | Week4 - Week8 ChenTianYao (0367550) Advanced Typography | Bachelor of Design (Hons in Creative Media) Task2: Key Artwork And Collateral LECTURE Week 6 - Perception and Organization In typography, perception involves guiding and interpreting readers' visual navigation through contrast, and organizing content forms (including text, visuals, graphics, and colors). Contrast: Contrast is essential in typography for distinguishing different types of information. There are several ways to create contrast in typography. Below is an example of contrast by Rudi Ruegg: 1. Size : Attracts the reader's attention. Larger text is often used for headings to draw the reader's eye. 2. Weight : Describes how bold type stands out among lighter text of the same style, providing visual emphasis. 3. Form : The difference between uppercase and lowercase letters or between roman and italic variants. 4. Structure: The varying letter forms of different typefaces. 5. Textur...